For millions of families, October means two things: cooler evenings and the unmistakable rush to prepare for Halloween. But this year, the spooky season is hitting wallets harder than usual. Candy aisles are more expensive, costumes cost nearly as much as winter coats, and even a simple pumpkin can feel like a splurge.
According to industry reports, Americans are expected to spend over $13 billion on Halloween in 2025 — a new record. While inflation plays a part, the real story is more complex. Supply chain shifts, social media trends, and “experience spending” are turning Halloween from a night of fun into a mini economic event.
The TikTok effect
Ten years ago, a child’s costume came from a department store. Today, social media has turned Halloween into a month-long showcase. Viral costume ideas on TikTok and Instagram have created a new kind of pressure — not just to dress up, but to stand out.
Retailers know it. Many now design entire lines around trending characters and influencers. Custom-made looks and “fast fashion” drops raise prices, and even DIY enthusiasts are finding craft supplies more costly than before.
Candy’s sweet but expensive story
Chocolate prices are up by double digits this year, mostly because of poor cocoa harvests in West Africa. That alone has pushed the cost of treats higher. Add to that increased packaging and shipping expenses, and you’ll find that a family-sized bag of mini-bars costs about 20–25% more than two years ago.
Large brands have also subtly shrunk package sizes while keeping prices the same — a classic case of “shrinkflation.”
Pumpkins and décor — victims of climate and demand
Even pumpkins aren’t safe. Farmers across several U.S. states reported lower yields due to droughts and heat waves. With demand still high, prices naturally rose. Seasonal decorations, too, have gone from simple to elaborate — think animatronic skeletons, LED lights, fog machines. Home retailers report steady growth in Halloween décor sales for seven years straight.
Experience over stuff
Interestingly, many people are spending more not on things, but on experiences — haunted houses, theme parks, and neighborhood events. Post-pandemic, families crave shared moments, and businesses are capitalizing on it. The average ticket to a themed attraction now costs between $35 and $60. Multiply that by a family of four, and Halloween becomes a budget line item.
How to celebrate smarter
The good news? You can still enjoy Halloween without overspending.
- Plan early: Buy candy and decorations at least two weeks before peak demand.
- Go local: Farmers’ markets often sell pumpkins cheaper than supermarkets.
- Swap costumes: Many communities now host costume exchange events — a win for both budgets and sustainability.
- DIY treats: Baking cookies or simple candy alternatives can cut costs and create family moments.
Halloween may be evolving, but the spirit of it — creativity, fun, and a touch of mischief — doesn’t have to cost more. A little planning can keep the holiday both spooky and sensible.